White-Label Partner Program

The white-label program gives you the entire Acquired Data platform — skip tracing, property data, buyer search, the API, billing, support tickets — running under your brand, on your own domain, at prices you set. Your customers sign up on your site, see your logo and colors, pay you, and never see Acquired Data. We run the infrastructure and the data pipeline; you own the customer relationship and the margin. This guide covers the full setup; the companion guide on payments, Stripe, and custom domains covers how the money moves.

What you get

• Your own storefront at yourbrand.acquired-data.com the moment you're approved — or your own domain (see the custom domains section). Marketing pages, signup, dashboard, guides, FAQ, legal pages — everything renders your brand.
• Your own pricing. You set the per-credit rates and subscription plan prices your customers pay. The difference between your retail and your wholesale rate is your margin on every sale.
• A partner portal with your customer roster, earnings, payout history, branding editor, and pricing controls.
• Branded operations end to end: receipts come from your brand name, result CSVs carry your suffix, API webhooks sign with your token, and card statements show your descriptor.

Applying

1. Create a regular account (or sign in) and go to Dashboard → Affiliate — the White-Label Partner Program card is at the bottom.
2. Fill in your company name (this becomes your storefront's initial brand name), your desired subdomain (lowercase letters, numbers, and hyphens — e.g. yourbrand → yourbrand.acquired-data.com), your expected monthly volume, and optionally a custom domain and a note about your business.
3. Submit. Our team is notified immediately and reviews applications quickly — you'll see the status on the same card, and the portal unlocks the moment you're approved.

What approval sets up

Approval creates your tenant in one step: your subdomain goes live, your branding starts from your company name with platform defaults everywhere else, and your customer pricing starts at the standard retail rates. Two things are set by our team at approval and worth knowing about:

• Your wholesale rate — the per-credit price you pay us on your customers' purchases. This is agreed with our team based on your volume and revenue-share deal.
• The monthly platform fee — a flat monthly charge for running your storefront, billed to the card on file at Dashboard → Billing. The amount is set (or waived) per partner as part of your deal.

Your partner portal

Once approved, a Partner section appears in your dashboard sidebar with a White Label Admin button. The portal has three tabs:

• Overview — your site links, retail pricing controls, plan prices, Stripe connection state, platform-fee status, earnings summary, and payout balance.
• Customers — every customer on your storefront: credits, plans, lifetime spend, recent jobs and invoices, plus the ability to grant comp credits (charged to your card at your wholesale rate, so a grant is a purchase you make on a customer's behalf).
• Branding — the full storefront editor described below.

Branding your storefront

Everything customer-visible is editable from White Label Admin → Branding, live — no deploy, changes appear within about a minute:

• Identity: brand name (with an optional accent-colored suffix for the two-tone wordmark), legal entity, copyright holder.
• Assets: full logo, compact logo, favicon, and social-share image. Until you upload a logo, the site renders a clean text wordmark from your brand name.
• Colors: your accent color drives buttons, links, and highlights across the marketing site and dashboard.
• Copy: taglines, meta title/description for search engines.
• Contact: support/billing/legal email addresses and mailing address — these appear on the site, on receipts, and in the legal pages.

A few fields are locked after approval because changing them would break live integrations: your app URL, the webhook signing token, and the CSV filename suffix. Contact support if one of these genuinely needs to change.

Setting your prices

In Overview you control two price lists. Both apply to customers who sign up after the change — existing customers keep the rates they signed up at.

• Credit rates — the $/credit your customers pay at each volume tier for one-time credit packs.
• Plan prices — monthly and yearly prices for the four subscription plans (available to your customers once your Stripe account is linked).

Your margin is simply your retail − your wholesale on every credit sold. The editor shows your wholesale rate as a floor hint and recommends pricing at least 20% above it; prices below 50% of your wholesale rate are rejected outright — that would sell below our cost, and checkout enforces the same floor. Price below your wholesale (but above the hard floor) and the sale still goes through, but you earn nothing on it and our team is alerted — it's a promo tool, not a strategy.

Managing customers

The Customers tab is your admin view: search the roster, open any customer for their credit balance, plan, invoices, and job history. Use Grant credits for comps and make-goods — you'll see the wholesale cost before confirming, and it charges the card you keep on file. What you never see: customers' uploaded lists and trace results stay private to them, same as on the main platform.

Next steps

Read Partner payments, Stripe, and custom domains for how the money flows (including launching before you've linked a Stripe account), then apply from Dashboard → Affiliate.